January 15, 2010

Thomson Reuters Extends Alliance with Broker's Ally

Exton, PA (January 15, 2010) Scherrer Resources, Inc. announced today that Thomson Reuters (NYSE: TRI) has extended its partnership and distribution agreement of Broker's Ally for their joint licensing, marketing, and technical transfer agreement involving the two companies' brokerage technology products. Scherrer Resources' popular Broker's AllyTM software product is available through Thomson Reuters and its Beta Unit for Windows platforms on both single user PC's and client/server applications.

Broker's Ally is a practice management and database management system that includes account information, notepads, and the scheduling of calls, meetings, and actions. It also retains client information such as investment objectives, income, net worth, and account numbers. Developed by Pennsylvania-based Scherrer Resources, Inc., the Ally CRM products are used by more than 35,000 account management professionals and their sales assistants worldwide. Thomson Reuters offers to install Broker's Ally as an integrated offering under this agreement.

According to Jim Scherrer, president of Scherrer Resources, Inc., "Combining the powerful team support from Thomson Beta with the Broker's Ally application enables advisors, correspondents and their investment professionals to better manage client information and relationships, and gives them the ability to better retain and serve their clients."

Headquartered in Exton, PA Scherrer Resources, Inc. specializes in developing sales force automation systems, management tools, and business workstations for the financial services community. It also provides related services that include emergency hotline support, system installation, software training, and software upgrades to their popular line of Broker's Ally software products.